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Who Invented the Hawaiian Shirt? It's More Complicated than You Think

September 30, 2023

Iconic Fashion with a Debated Past

When you slip into a Hawaiian shirt, you're not just wearing a piece of clothing; you're donning a piece of history and culture. These vibrant, laid-back shirts have become synonymous with the spirit of the islands, but their origin story is as colorful as their designs. Given that the aloha shirt is such an iconic and immediately recognizable piece of apparel, it would stand to reason that we know exactly where the shirt came from, right? Nope. As it turns out, several different people claim to have invented the Hawaiian shirt, and the truth of the matter is lost to history. So let’s take a look at some of the people who claim to have invented the famous shirt and let you be the judge!

man in a hawaiian shirt

A Brief History of the Aloha Shirt

The roots of the Hawaiian shirt are as hazy as a Pacific sunset. The story of its creation is a tantalizing blend of cultural exchange, creativity, and a dash of entrepreneurial spirit.



The tale begins in the early 20th century when Hawaii was still a U.S. territory. As tourists flocked to the islands, local tailors and clothiers began crafting vibrant, comfortable shirts featuring Hawaiian motifs and flora using materials that were readily available from Japanese and Filipino immigrants. These shirts were meant to capture the essence of Hawaii's lush landscapes and laid-back vibes, providing visitors with a piece of paradise to take home.


Now, let's delve into some of the key players who have claimed the title of "Aloha shirt inventor."

aloha sign

Ellery J. Chun: The King-Smiths Clothiers Contender

One of the earliest names associated with the creation of the Hawaiian shirt is Ellery J. Chun, son of Chinese immigrants. In the 1930s, Ellery ran the King-Smiths Clothiers, a store in Honolulu. It's here that the story of the Hawaiian shirt takes an interesting turn.



Ellery Chun is often credited with creating the very first "Aloha shirt." His design featured a vibrant and playful print, which was quite distinct from the formal attire of the time. Legend has it that he coined the term "Aloha shirt" in the 1930s to emphasize the friendly, welcoming spirit of Hawaii. His innovative design and marketing efforts helped popularize the Hawaiian shirt, making it a staple of island fashion.

man and woman in bar

Koichiro Miyamoto: The Musa-Shiya Shoten Contender

But wait, there's another player in this Aloha shirt saga. Meet Koichiro Miyamoto, a Japanese immigrant who ran the Musa-Shiya Shoten store in Honolulu. In the same era as Ellery Chun, Miyamoto began creating and selling shirts inspired by Hawaii's tropical beauty. His designs featured bold and colorful patterns, capturing the essence of the islands.



While Koichiro Miyamoto's contributions to the Aloha shirt's development are less known outside of Hawaii, his influence on the garment's early years is undeniable. Some argue that Miyamoto's designs predated Chun's, and he, too, played a significant role in shaping the Hawaiian shirt's history.

man in hawaiian shirt

Other Contenders and Innovators

The Hawaiian shirt's history is dotted with other individuals who made their mark on this iconic garment. John "Duke" Kahanamoku, a legendary Hawaiian surfer, and swimmer, was known to sport colorful shirts and helped popularize the trend. Alfred Shaheen, a textile magnate of Lebanese descent, brought a modern twist to the Aloha shirt by introducing new dyeing and printing techniques in the 1940s. His innovations helped elevate the Hawaiian shirt from a local phenomenon to a global fashion icon.

man in hawaiian shirt

A Tapestry of Creativity and Culture

The origins of the Hawaiian shirt remain shrouded in a delightful blend of creativity, cultural exchange, and entrepreneurial spirit. Whether it was Ellery J. Chun, Koichiro Miyamoto, or a constellation of talented individuals, one thing is clear: the Aloha shirt is a testament to Hawaii's unique fusion of traditions, landscapes, and a relaxed, welcoming ethos.


Today, the Hawaiian shirt is more than just clothing; it's a symbol of leisure, escape, and the enduring allure of the islands. It's a canvas that tells a story of creativity, blending cultures, and celebrating the beauty of Hawaii.


So, next time you slip into a Hawaiian shirt adorned with vibrant flora and exotic motifs like the many we sell here at ApparelStar USA, take a moment to appreciate the rich history and the diverse cast of characters who contributed to its creation. Whether it's a vintage classic or a modern reimagining, the Aloha shirt will forever embody the spirit of Hawaii and the magic of paradise found in fabric form.

hawaiian shirt
man in hawaiian shirt
man in hawaiian shirt
woman in hawaiian shirt
man in hawaiian shirt
man in hawaiian shirt
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